Design Thinking

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods. A non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test. Involving five phases—Empathize, Define, Ideate, Prototype, and Test—it is most useful to tackle problems that are ill-defined or unknown. - Interaction Design Foundation

Identity Design & Strategic Branding

Behind every successful brand, there is usually a well-defined, coherent strategy. On designing the brand expressions and envisioning the brand experience, strategic thinking analyses and defines all aspects of the brand: its proposition (what), its purpose (why), it's brand positioning (where and how), and its brand personality and values (who). It is this intellectual foundation that governs the creation of an effective and relevant brand.

Interaction Design

Interaction Design (IxD) is the design of interactive products and services in which a designer's focus goes beyond the item in development to include the way users will interact with it. Thus, close scrutiny of users' needs, limitations, and contexts, etc. empowers designers to customize the output to suit precise demands.

User Interface/User Experience Design

The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. From user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes.

Visual Design

Visual design aims to improve a design’s/product’s aesthetic appeal and usability with suitable images, typography, space, layout, and color. Visual design is about more than aesthetics. Visual design as a field has grown out of both UI design and graphic design.

Contextual Inquiry

Contextual Inquiry is an excellent method when you want to study your users in their natural settings. Because it combines interviews and observations, the method provides insight into how different use processes take place, while giving you the opportunity to ask your participants to reflect on their actions. Observation in Context.


Education & Experience

UI/UX Designer
Idexcel Inc.
Graphic Designer,
Plank Labs.
Creative Designer,
Bachelors on Design & Animation,

St. Joseph College of Communication (Media Village) Changanassery, Kottayam, Kerala 

Freelance Designer

An energetic designer and pixel lover. Passionate about crafting the best User Experience Design. I bring a range of skills from Visual Design, Interaction Design, UX, UI, to Rapid Prototyping.

My work goes beyond the scope of my projects and more human-user-centric, to solve problems and to create pixel perfect design for elegant solutions. My keenness to understand my clients’ requirements at the utmost base level helps me to create the best for them. A good team player, I can draw people together to share their ideas and work towards a bigger, better goal and I know how to ensure user needs are aligned with business goals. 



Looking forward to hearing from you! Let me know how can I help you.


Work – Bangalore, Karnataka

Home – Alappuzha, Kerala

I am always looking for great collaborators. Message me and we can make something great together!